Advertising Specs Sheet

Welcome to The Palm Springs Post digital specs sheet. Our publication offers a variety digital advertising opportunities in our newsletters and website including sponsorships, display ads, and content. Share this page with your graphic designer to achieve the best possible results for your ad.

Please note, advertising with The Palm Springs Post must be confirmed before ad content is submitted. Ads will only run once payment has been received. When booking advertising with The Palm Springs Post, ensure you are doing so well in advance as most inventory typically sells out three weeks in advance or more.


Presenting Sponsor of The Daily Briefing Newsletter Specs

Formatting

Header
◦ “Brought to you by” sponsorship
notation at the top of the email.

Logo Specs
◦ Vertical layout: 160 x 160 px
◦ Horizontal layout: 250 x 150 px
◦ File size: 500kb max
◦ Color mode: RGB
Advertisement
Image Specs
◦ Size: 970 x 550 px
◦ Resolution: 72 DPI
◦ File size: 1mb max
◦ Color mode: RGB

Ad Content
◦ Headline (16 words max)
◦ Copy (50 words max)
◦ Link (1)

Preferred format: PNG, JPG/JPEG, or GIF.

Unacceptable formats: TIFF, EPS, AI, PDF, DOC

Deadlines

Ad content must be submitted a minimum of 3 business days prior to the publication. If an image file is inconsistent with The Palm Springs Post’s ad specifications, the ad will be returned to the advertiser for modification. If content is submitted late or incorrectly, the advertiser risks having their ad not run or run as is.

Proofs

A screenshot proof of your ad will be sent for approval a minimum of one day before publication of the newsletter. If no response is received from the advertiser by the end of the day, the ad will be considered approved and will be published.

Best Practices

  • Limit text on your advertisement image, make sure that no more than 30% of the image has text.
  • Limit the number of logos on your advertisement image
  • Ad should contain a single, simple action for customers to take.

Featured Listing Specs

Featured Event Listings sit at the top of our Today’s Events section and our Looking Ahead section. One featured event listing is available per section, with a maximum of two listing per newsletter.

Featured Non-profit Listings are available in The Daily Briefing and include a highlighted listing near the end of the newsletter.

Formatting

Event ListingsNon-profit Listing
Image Specs
◦ Size: 200 x 200 px
◦ File size: 250kb max
◦ Color mode: RGB
◦ Resolution: 72 DPI

Listing Content
◦ Event title (10 words max)
◦ Description (15 words max)
◦ Time & location
◦ Link (1)
Logo Specs
◦ Size: 200 x 200
◦ File size: 250kb max
◦ Color mode: RGB
◦ Resolution: 72 DPI

Listing Content
◦ Copy (30 words max)
◦ Link (1)

Preferred format: PNG or JPG/JPEG. If an image file is inconsistent with The Palm Springs Post’s ad specifications, the ad will be returned to the advertiser for modification.

Unacceptable formats: TIFF, EPS, AI, PDF, DOC

Deadlines

Content for featured events and non-profit listings must be submitted a minimum of 3 business days prior to the publication.

Proofs

A screenshot proof of your listing will be sent for approval a minimum of one day before publication of the newsletter. If no response is received from the advertiser by the end of the day, the ad will be considered approved and will be published.


Display Advertising Specs

Formatting

Placements
◦ Header
◦ Sidebar
◦ Inline

Image Sizes
◦ Leaderboard: 728 x 90 px
◦ Billboard: 970 x 250 px
◦ Mobile banner: 320 x 50 px
◦ Small box: 300 x 250 px

Image Specs
◦ File size: 250kb max
◦ Color mode: RGB
◦ Resolution: 72 DPI

File Types
◦ JPG/JPEG, PNG, or GIF
Unacceptable formats: TIFF, EPS, AI, PDF, DOC

Animation
◦ Animated GIFs can run on a 10 second or less auto loop.

Deadlines

Content for display ads must be submitted a minimum of 3 business days prior to the start date.

Proofs

A screenshot of your display ad will be sent for review once the display ad is live. Links will be tested internally.

Best Practices

  • Limit text on your advertisement image.
  • Keep text as large as possible.
  • Ad should contain a single, simple action for customers.
  • No more than one logo.

Sponsored Content Specs

All sponsored content will be included in perpetuity on The Palm Springs Post website, each article will be included in one newsletter.

Formatting

To clearly distinguish sponsored content from regular editorial content, articles will be labeled as “Sponsored” and will include recognition in the footer of the article.

Submit your logo and a link to be included with all sponsored content.

Logo Specs
◦ File size: 250kb max
◦ Color mode: RGB
◦ Resolution: 72 DP
Preferred formats: JPG/JPEG or PNG
Unacceptable formats: TIFF, EPS, AI, PDF, DOC

Deadlines

Any content written by a sponsor must be reviewed and edited by The Palm Springs Post prior to publication to ensure alignment of values and consistent voice. Sponsored content topics must be approved in advance.

Sponsored content articles must be submitted to The Palm Springs Post a minimum of one week before the publication date.

Proofs

A final draft of the sponsored content will be submitted to the advertiser two days before the publication date. If no response is received from the advertiser by the end of the day, the article will be considered approved and will be published.

Best Practices

  • Include a UTM with your link that is unique to each sponsored content article.
  • Include The Palm Springs Post logo on your website to promote your community involvement.
  • Share the sponsored content article(s) on your social media channels.

Content Underwriting Specs

All sponsored content will be included in perpetuity on The Palm Springs Post website, each article will be included in one newsletter.

Formatting

Transparency is important to The Palm Springs Post. All underwritten content will be labeled as such and will include sponsor recognition at the top and the bottom of the article.

Deadlines

Underwritten content topics must be approved in advance to ensure The Palm Springs Post has the capacity to execute.

Proofs

As a content underwriter, you will be financially supporting independent editorial coverage without being involved in the actual development of content. Because of this, no proofs will be sent.

Best Practices

  • Include a UTM with your link that is unique to each underwritten content article.
  • Include The Palm Springs Post logo on your website to promote your community involvement.
  • Share the underwritten content article(s) on your social media channels.

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