One of the hippest spots in town is closing its doors at the end of the month. Dead or Alive Bar, hidden away in a plain brown wrapper of a storefront along the East Palm Canyon Drive curve next to El Mirasol Cocina Mexicana restaurant, will no longer welcome loyal clientele to its “dark and sexy” interior after Memorial Day Weekend.
- Owner Christine Soto, a Level 1 sommelier who made wine a big part of the experience at DOA, announced the decision via social media Thursday afternoon on behalf of herself and partner Kristin Bloomer.
- “This business was built on grit and naiveté, and we’ve subsisted off momentum, a lot of goodwill, and resilience. I am deeply grateful and want to thank everyone who has ever walked through the doors of Dead or Alive, joined our wine club or bought wine, said a kind word, or offered support.”
No single factor: Soto said a number of circumstances, both personal and professional, led to the decision, and that after six-and-a-half years in business, “I have reached my threshold of risk and sacrifice for this adventure.”
A bow and a bang: There will be no funeral or wake for the business. Soto said they’ll go out with a celebration.
- “Come in for drinks, bring friends + family, sign up for the 150 Club finalé, buy commemorative DOA swag, stock up on bottles – and come get that bear hug IRL.”